CI_Content
CULTIVATE /ˈkʌltəˌveɪt/ (v.) to develop an attitude, a way of talking or behaving, etc. Like an atom, the total sum of an organisation’s potential is contained within the culture. HOWEVER! A culture can’t be ‘changed’; it can only be cultivated. Culture, like any other living organism, will only grow healthy and strong if it’s given enough …
